Client Case Study
Sales Turnover and Performance: Telecommunications
Situation
This telecommunications company wanted to expand revenue through a new go-to-market sales strategy but was facing growing turnover for new sales hires. Adding and retaining top sales talent to their sales force was paramount to their growth plans.
They basically had two kinds of employees: experienced sales reps who had “made it” and would stay, and new sales hires who would leave in the first three to twelve months.
The company wanted to:
Complications
Approach
Results
As sales skills were developed, performance improved and sales rep turnover dropped. As a bonus, new hires using the new skills had higher margins.
Sales Turnover and Performance: Telecommunications – Client Case Study
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