Increasing Business Synergies: Sports

Increasing Synergies between a Catering and Sports Company

Client Case Study

Situation

The owner of a billion dollar catering and sports arena company also owns a professional hockey team.

Complications

Although the same individual owned the arena, catering business, and professional sports team, there was a lack of coordination or synergy between the different enterprises. As professional sports were becoming an experience-based industry, the owner recognized the need to address customer and financial limitations of their business model.

Approach

  1. Conducted a comprehensive study of professional hockey organizations across the United States.
  2. Assessed best practices in marketing strategies, event planning, and customer services.
  3. Convened a steering committee composed of the three presidents representing the three different business entities of the client.
  4. This group was chartered and facilitated to define an approach for coordination across businesses.

Results

  • The financial and leadership synergies between the three businesses were immediately tapped.
  • A new focus on the customer and their experience was engendered and for the first time leadership across the businesses shared planning and execution.
  • Profits, customer satisfaction and employee motivation all made significant improvements.

Related Information

The LSA customized Organizational Alignment Survey gave us a comprehensive view of how our employees experience our culture, talent, and strategy.

The systemic approach provided us with a great forum to discuss the strengths and opportunities in our organization, and then to quickly get focused on the key actions critical to executing our business and people strategies.

Mark Forrest
General Manager, FSM Division

Trimble

Having taken on a new executive leadership role, one of my first calls was to LSA Global to help my leadership team to design, implement, and cascade clear strategic plans.  First, LSA helped our leadership team identify the strategy, culture, and talent areas that mattered most to create organizational alignment.

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I would recommend LSA to anyone who wants to create high levels of strategic alignment, growth, and performance.

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Vice President, General Manager

We consider LSA our true business partner.

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I recommend them to anyone looking for a practical approach to drive true business and people results.

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Vice President, Worldwide Human Resources

We selected LSA Global over 5 other companies to help our key executives improve their overall communication and executive presentation capabilities. LSA exceeded our expectations.

I highly recommend LSA to any executive team looking to better organize and more effectively deliver key executive-level messages — especially when the stakes are high.

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We got great value from the executive strategy session.  We would not hesitate to use LSA again with our Executive Leadership Team.

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Chief Marketing & Strategy Officer

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Thank you for a great leadership development session today. The facilitator was brilliant.  The team got a lot out of it (as did I).

I believe it will help us create an even higher performance culture by ensuring we have a common understanding of how to create higher performance and work toward clear and common strategic goals.

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You have become our premier change leadership strategic partner. Your expertise in the human side of change is unparalleled and enabled our company to successfully implement our ERP Solution under challenging and ever-changing circumstances.

Thank you for your practical and outcome-oriented approach.

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At a time of change in our marketplace, LSA Global did an exceptional job helping our executive team create strategic clarity by helping us to define, clarify, and prioritize our corporate vision, mission, values, differentiation, target clients, strategic priorities, success metrics and key roles.

They beautifully navigated a very difficult and fuzzy situation, respectfully cleared out all of the cultural elephants, and shared impactful insights and leadership development theories along the way. They have transformed our business.

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LSA helped us to create the strategic clarity and alignment we needed for our team to thrive.

The practical, no-nonsense, and outcome-oriented approach really helped us all get on the same page and set us up to be a high performing leadership team to focus on what matters most.

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LSA’s executive coach based his approach on understanding our business circumstances and strategy, as well as our leadership aspirations. The customized coaching covered all aspects of leadership; it was not simply a touchy-feely endeavor.

In fact, the focus on clear business outcomes and real life circumstances challenged me as a senior leader to develop my thinking and actions related to leading the business.”

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LSA has a tremendous ability to distil complex, multilayered challenges into meaningful, impactful, and clear strategies and action plans.

The time we invested as a leadership team to get aligned was well spent in gaining laser focus and identifying ways to prioritize what was meaningful individually and as a team. The facilitation and leadership style was direct, firm, and compassionate.

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VP, Talent and Inclusion, Diversity, & Equity

LSA Global really shifted our perspective about strategic clarity and organizational culture.

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Chief Human Resources Officer

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Having recently completed an acquisition that doubled our size and geographic reach, we needed to redefine our “go forward” plan to address the increasing commoditization of our marketplace.

I was very impressed with the thoughtful and practical way that LSA Global was able to bring our leadership teams together to gain focus, buy-in, and commitment to a compelling strategic plan that we created together.

Jon Troen
CEO

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Thanks a million for the great strategy and cultural alignment session for our global leadership team.

Your experience and patience to expertly deal with the inherent and complex challenges between business units uncovered many hidden truths that created a great roadmap for us to move forward as a unified leadership team.

I recommend LSA to any leader looking to shape and align organizational culture.

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Working on our HR Strategy was so eye opening.  I feel so much better prepared to be successful as a leader individually and collectively.

Now the entire HR leadership team can drive our growth strategy forward in a way that makes sense.

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