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New Hire Orientation Client Case Studies / Case Study (3)

Client Case Study: New Hire Ramp Time and Turnover

Telecommunications Industry


This telecommunications industry company was looking to grow rapidly while increasing the speed to productivity for new sales reps and decreasing turnover. 

 

New Hire Orientation Problem & Objectives

The goals of the new hire on-boarding project were to:

  • Increase sales while maintaining the existing customer base

  • Increase average revenue per unit (ARPU)

  • Reduce salesperson turnover

  • Reduce sales speed to productivity (sales quota) from 7 months to 3 months or less

 
 

 

New Hire Orientation Challenges

  • A product-focused sales team that did not have the skills to uncover a customer’s core business issues and recommend valuable or comprehensive solutions

  • A high turnover rate of 89% in the first year

 
   

New Hire Orientation Solution

After it was determined that the hiring process was not a root cause, the solution incorporated 4 key initiatives:

  1. Manager and executive sales coaching sessions

  2. Implementation of focused sales training

  3. Execution of a 12-week follow through program

  4. Measurement


 

 
   

New Hire Orientation Results

 

 
   

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If you would like to learn more about how our new employee orientation training and on-boarding expertise has helped leading organizations across multiple industries increase the speed to productivity for new hires, please contact us.

 
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