Customer Service Training - Branding Service Skills

Living the Brand Promise

Description:
Today’s customers are very different – their choices are greater than ever before, their requirements are more demanding, and their expectations are sometimes unreasonable. To stay ahead of the competition, customer service must be approached differently.

Creating Passionately Devoted Customers is based on the compelling research of Dr. Chip Bell, best-selling author and one of the world’s leading authorities on creating renowned brands through remarkable service. The best service professionals deliver service in ways that are fundamentally different and completely unique.

This program is not your typical customer service program. It is designed for teams that already know the basics and now want to strengthen their brand through creating customer devotion.

Objectives:

1. Understand and appreciate the value of customer devotion
2. Explore key factors that create long-term customer devotion
3. Learn a process to strengthen the brand connection with the organization
4. Learn cutting edge tools and techniques for attracting and keeping devoted customers
5. Develop personal plans for insuring sustained customer devotion

Program Outline:

I.  Module 1: The BRAND model:

• Establish a Bond
• Create a Relationship
• Eliminate Anxiety
• Add Novelty
• Insure Dependability

Target Audience:

Work teams already trained in customer service basics

To speak with an LSA Expert to learn about the customer service training - branding service skills program customization and delivery options for your company, please contact us.