Sales Negotiation Training & Consulting

Sales Negotiation Training

How to effectively negotiate win-win agreements.

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“LSA Global’s sales negotiation training and consulting provided sales negotiation tools and practices that have significantly enhanced our negotiations process and performance. Their experts understood our business, its challenges and framed the solution to drive margins and relationships.

I am very happy with the value we received and highly recommend LSA to others looking to improve their sales negotiations performance.”

Jeff Bizzack | President | ServiceSource

“What I liked best was the 100% focus on live sales negotiation opportunities. We put over 100 negotiations through the process and had immediate impact.

Furthermore, using the blended approach of technology and live consulting, we achieved these results with our sales team only being out of the field one day.”

Monte Roy | Senior Vice President of Sales | Information Builder

“LSA Global not only provided our team with the skills to negotiate effectively and consistently, but we further expanded our relationship to include consulting around our negotiations’ process, measurement of our negotiations, and one-on-one coaching for our team members.

We are very pleased with the result of our partnership with LSA Global.”

Vivian Mackintosh | Vice President of Materiel | Space Systems Loral, Inc.

More than half of sales leaders don’t believe their sellers have the negotiation skills to consistently win new business in a way that makes sense.  This is not surprising since the majority of sellers continue to lower price when pressured by buyers.

  • Are you giving price concessions in order to win business?
  • Would you like to increase margins and revenue?
  • Is it important to increase win-rates in competitive situations?
  • Are your sales cycles too long?
  • Do you have unbalanced relationships with your customers?
  • Are your sales reps struggling to close deals?

If you answered “yes” to any of the above questions, our Sales Negotiation Training is for you.

Description
Sales Negotiation Training provides the principles and techniques required for building long-term and mutually beneficial client relationships while simultaneously meeting aggressive sales revenue and margin targets.

This proven Sales Negotiation Training helps you to prepare for, understand, and conduct sales negotiations across a range of different and difficult situations while preserving credibility, providing the best solutions, and protecting margins.

Sales Negotiation enables those professionals who meet with clients face-to-face to consider sales negotiating — not as a stumbling block — but as a good opening for success.

During the intensive two-day sales negotiation workshop each participant views a current sales negotiation opportunity from the perspective of the customer’s decision process and to practice both procedural and contractual negotiations.

The interactive design includes negotiation skill application, group exercises, role plays, video-based instruction, modeling, negotiation planning, and negotiation coaching.

Outcomes and Benefits
Sales teams that have learned how to effectively implement the Sales Negotiation Training typically achieve:

  • Less need to discount the price in order to win deals
  • Improved revenue and margins
  • Increased wins over the competition
  • Reduced sales cycles
  • Strengthened customer relationships based not on price, but on value
  • Greater credibility and status during the decision-making process

Target Audience
This proven sales negotiation program is specifically designed for sales, support, and service professionals, managers, and executives for whom long-term success is dependent on long-term relationships.

Online Options
We offer targeted eLearning sales negotiation services online to be used as stand-alone learning or in conjunction with our other sales negotiation products and services at various phases.

  • Online ROI
    This online tool provides web-based management of your entire sales negotiation initiative from communicating your negotiation strategy, to managing the ongoing implementation of the negotiations process, measuring outcomes and — for the first time ever — providing your firm with a database of key negotiating variables.
  • Online Training
    This online sales negotiations course provides Strategic Sales Negotiation content in a module-based web offering. It allows individuals to work through the online negotiations workshop at their own pace, as well as provides testing on the concepts and process.
  • Online Reinforcement
    This online negotiations content provides reinforcement of the Strategic Negotiation Process for blueprinting a negotiation for individuals who have already attended an instructor-led negotiations workshop or completed the full online negotiations version. Individuals can work through the negotiation modules at their convenience and then complete their work with a final exam.

We pride ourselves on measuring and quantifying the impact of training and development. In addition to our standard sales negotiation training and coaching satisfaction metrics, LSA uses (pre-workshop) training assessment and (post-workshop) training measurement options in support of our core belief in the transfer of training to deliver measurable business impact.

To speak with an LSA Expert and learn about sales negotiation customization and delivery options onsite at your company, please contact us.

Related Information

We recently hired LSA Global to help take our sales team to the next level. Specifically we focused on targeting the ideal client, differentiating our solutions, getting more qualified leads, and closing a higher percentage of our pipeline through a proven referral selling methodology.

So far, the results from the business sales training have been great. We were pleasantly surprised with the results-oriented approach and thoughtful follow-through plan to ensure that the new sales practices “stick.”

We look forward to a long-term relationship, and I would recommend LSA to anyone looking to increase the effectiveness of their sales force.

Patrick Arnold
President

Filice

We recently hired LSA to help us take our client delivery methodology to the next level as we continue to grow and help our clients succeed.

The custom strategy and design session exceeded our expectations. They really understood our business and delivered within tight time frames. They were the best I have seen for this type of complex, visible, and strategic work.

LSA’s ability to get a group of 20+ executives from around the globe on the same page, push their thinking to new heights, and ensure an executable plan was excellent.

I would recommend LSA to anyone looking to take their strategy and strategic execution to the next level.

Rob Sturgeon
EVP Client Delivery

Service Source

We engaged with LSA Global to deliver a highly customized sales territory planning and management workshop. They have a unique ability to quickly understand our business and needs. This keen understanding allowed for a sales solution that was specific and impactful.

Their sales consultants and facilitators were well prepared and ingrained themselves to become one of us. We’ve come to see LSA Global as a true sales partner.

Pratiksha Patel
Assistant Vice President Talent

L'Oreal

At the onset of our engagement with LSA, I was skeptical that an outside firm would be able to understand and dissect our organization’s highly complex and technical business challenges.

However, through the leadership team interview and strategy retreat processes that LSA utilized, they provided a fresh, innovative, and practical perspective that created tremendous strategic value and focus for our executive leadership team.

As a result, I would highly recommend LSA Global to any leader struggling with building the strategic alignment and high performance teams necessary to generate sales growth, in a way that fits their unique corporate culture.

Robert Laudati
Managing Director

L3Harris_Logo-LSAGlobal

Seagate has always found LSA to be a highly valuable consulting, training, and coaching resource.

The recent business sales training programs they’ve delivered for Seagate University have been the right solution, of highest of quality, and highly customized to our unique business and culture.

I would highly recommend LSA to any company interested in offering top notch learning solutions that make a difference.

Tammy Dujmovich
Sales, Marketing & Customer Service

Seagate

LSA Global has been a great partner in helping us move toward being “the leading developer of talent in the service performance management industry.”

I have engaged LSA to help develop best-in-class programs in the areas of: Executive On-boarding, Manager Training, Sales Training and Coaching, Employee Engagement, and Instructional Design.

They have consistently met or exceeded my (very) high expectations and are always responsive to my needs to increase performance, engagement, customer satisfaction, and sales growth.

Mike Normant
Senior Director, Training & Development

Service Source

We wanted our Channel Managers to get sales strategies and tools that would increase partner revenue and strengthen partner relationships. LSA Global’s ability to quickly understand our business and to bring experienced and proven resources to the table created credibility with both the executive and sales team.

We look forward to continuing our sales partnership with them.

Chip Whitman
Channel Excellence Manager

Thermo Fisher

ServiceSource has relied on LSA Global’s expertise for a variety of core initiatives, from strategy design and implementation, to business sales skills, to sales coaching. We recently engaged LSA Global to create a competency matrix for our inside sales team that will serve as our roadmap for employee on-boarding, development, succession planning, and retention.

This critical project had a tight timeline with high visibility. LSA Global completed the deliverable ahead of schedule and surpassed our expectations.

PMO and Outside Sales Operations
Senior Vice President

Service Source

LSA has consistently delivered top notch value to Seagate’s Corporate University Program. The level of facilitator involvement and continuous program evolution has kept the sales negotiation training engaging, relevant, and impactful.

We look forward to working with LSA in the future.

Geoff Purnell
Sales Executive, Seagate Data Recovery Services

Seagate

We needed a way to improve customer training. We had to reach a disparate group of people in a very short period time. LSA gave us a new training methodology and a better way to go to market with our customer training that improved their experience and our brand positioning.

LSA delivered exactly what we needed and exceeded our expectations.  Thank you.

Hinda Chalew
Vice President of Marketing

LSA custom designed and delivered the best sales training session that I have ever attended.

They focused on our industry, our customers, and our competitors. The materials and facilitators were world class.

They were passionate about helping our global sales force understand the fundamentals necessary to be successful and not leave money on the table.

I recommend them to any sales force looking to drive profitable revenue and beat the competition.

Carl Dickenson
Director of Sales

Cutera

LSA was instrumental in making our worldwide sales meeting a success. They saved me a ton of time with ‘best in class’ solutions to meet our business objectives. Whenever I’m in a pinch, I can count on LSA’s dynamic team of sales trainers and consultants to really go the extra mile.

They truly understand the meaning of customer delight.  Thank you!

Amy Walker
Manager

Seagate

LSA’s introduction and continuous reinforcement of the MEDRAD objectives, vision, and mission were very impressive. The majority now understands and is openly able to verbalize these key items.

LSA did a wonderful job introducing the importance of sales coaching and reinforcement and was able to keep everyone focused.

Cindy Steffen
National Manager, Telesales

Originally, we launched a RFP to partner with a sales training provider to improve the sales skills of our global distributor network.

LSA Global challenged our thinking by suggesting we focus on the systemic sales strategy, culture, and talent factors that create sales success before we invested in the more symptomatic needs of sales skills and knowledge.

LSA Global identified the critical strategic actions to improve overall sales performance and then designed and delivered world class business sales training across the globe to help increase revenue and margin.

I’m so happy we took a more strategic approach to sales performance with LSA.  Thank you for making this fit our culture.

Kim Benson
Director Human Resources

Trimble

We selected LSA over a handful of other experts to assist with a key sales leadership imperative. LSA added value every step of the way throughout the entire engagement. Their customized approach to sales presentation training exceeded expectations, and we are excited about global implementation across our offices in more than 100 countries.

LSA’s unique Strategy-to-Results approach is an added game changer.  I recommend them to anyone looking to get high quality results when it matters most.

Eric Mugele
Executive Director Global Learning

Grant Thornton

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