“LSA Global’s sales negotiation training and consulting provided sales negotiation tools and practices that have significantly enhanced our negotiations process and performance. Their experts understood our business, its challenges and framed the solution to drive margins and relationships.
I am very happy with the value we received and highly recommend LSA to others looking to improve their sales negotiations performance.”
Jeff Bizzack | President | ServiceSource
“What I liked best was the 100% focus on live sales negotiation opportunities. We put over 100 negotiations through the process and had immediate impact.
Furthermore, using the blended approach of technology and live consulting, we achieved these results with our sales team only being out of the field one day.”
Monte Roy | Senior Vice President of Sales | Information Builder
“LSA Global not only provided our team with the skills to negotiate effectively and consistently, but we further expanded our relationship to include consulting around our negotiations’ process, measurement of our negotiations, and one-on-one coaching for our team members.
We are very pleased with the result of our partnership with LSA Global.”
Vivian Mackintosh | Vice President of Materiel | Space Systems Loral, Inc.
More than half of sales leaders don’t believe their sellers have the negotiation skills to consistently win new business in a way that makes sense. This is not surprising since the majority of sellers continue to lower price when pressured by buyers.
If you answered “yes” to any of the above questions, our Sales Negotiation Training is for you.
Description
Sales Negotiation Training provides the principles and techniques required for building long-term and mutually beneficial client relationships while simultaneously meeting aggressive sales revenue and margin targets.
This proven Sales Negotiation Training helps you to prepare for, understand, and conduct sales negotiations across a range of different and difficult situations while preserving credibility, providing the best solutions, and protecting margins.
Sales Negotiation enables those professionals who meet with clients face-to-face to consider sales negotiating — not as a stumbling block — but as a good opening for success.
During the intensive two-day sales negotiation workshop each participant views a current sales negotiation opportunity from the perspective of the customer’s decision process and to practice both procedural and contractual negotiations.
The interactive design includes negotiation skill application, group exercises, role plays, video-based instruction, modeling, negotiation planning, and negotiation coaching.
Outcomes and Benefits
Sales teams that have learned how to effectively implement the Sales Negotiation Training typically achieve:
Target Audience
This proven sales negotiation program is specifically designed for sales, support, and service professionals, managers, and executives for whom long-term success is dependent on long-term relationships.
Online Options
We offer targeted eLearning sales negotiation services online to be used as stand-alone learning or in conjunction with our other sales negotiation products and services at various phases.
We pride ourselves on measuring and quantifying the impact of training and development. In addition to our standard sales negotiation training and coaching satisfaction metrics, LSA uses (pre-workshop) training assessment and (post-workshop) training measurement options in support of our core belief in the transfer of training to deliver measurable business impact.
To speak with an LSA Expert and learn about sales negotiation customization and delivery options onsite at your company, please contact us.
LSA Global’s sales negotiation training is built around real-world sales opportunities, not generic theory. Participants work on live deals, practice high-stakes negotiation scenarios, and learn how to protect margins while strengthening client relationships. The program combines negotiation frameworks, coaching, role-play simulations, and reinforcement tools to ensure skills transfer directly into measurable business results.
This program is designed for sales professionals, account managers, customer-facing leaders, and executives responsible for revenue growth and client retention. It is especially valuable for teams that struggle with discounting, lengthy sales cycles, inconsistent deal outcomes, or competitive pricing pressure. Organizations looking to improve win rates while maintaining profitability often see the greatest impact.
Effective sales negotiation training helps teams shift conversations away from price and toward business value. By improving preparation, questioning strategies, objection handling, and concession management, sales professionals gain the confidence to negotiate from a position of strength. The result is typically reduced discounting, higher margins, shorter sales cycles, and stronger long-term customer relationships.
Yes. LSA Global customizes sales negotiation training to align with each client’s industry, sales strategy, customer dynamics, and business goals. Training scenarios, negotiation exercises, and coaching are customized to reflect actual sales challenges and buyer interactions, making the learning immediately relevant and actionable for participants.
LSA Global reinforces learning through coaching, online tools, practice assignments, measurement systems, and post-training reinforcement resources. This blended approach helps sales teams consistently apply negotiation strategies in the field instead of reverting to old habits under pressure. The focus on reinforcement and measurable outcomes increases long-term behavior change and business impact.
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