History & Values

Created by clients for clients.

LSA Global was founded in 1995 by Sally Ewald as Learning Solutions Alliance. An "Associate of the Decade Award" winner with more than 25 years experience in the learning industry, Sally faced a serious problem.

LSA History

On the one hand, her clients wanted to keep working with her and were asking for more. On the other hand, she was running out of quality solutions. Sally knew her clients’ business and had great client relationships, but she felt increasingly limited by the solutions she had to offer. She would not serve her clients with second-tier solutions; she needed to find a way to expand her toolbox.

To solve the problem, Sally went straight to the experts. She held a focus group with key clients and industry thought leaders to ask what they wanted. Their message was loud and clear.  They wanted a single point of contact they could trust so they could extend their reach and:

  1. Eliminate the worry of constantly hiring, managing, and monitoring additional internal consulting and training resources
  2. Reduce the number of external vendors that they had to deal with and educate on their business
  3. Free up their internal resources to focus on other areas vital to the company’s success
  4. Rely on proven experts to ensure quality results without “reinventing the wheel”
  5. Move from fixed to variable consulting and training costs to scale up or down with flexibility as circumstances changed

That key meeting and its message became the foundation upon which LSA Global was created in 1995. Since then, we have served over 500 clients using over 1,500 vetted and certified experts to align our clients culture and talent with their strategy.

In 2011, LSA acquired Changeworks Global, a leading San Francisco-based management consulting firm focused on cutting edge strategic change, creating high performance cultures, and developing leaders. The acquisition has allowed LSA to deepen our change and culture capabilities related to strategy execution and behavior change.

Today we move business and people metrics that our clients care most about by:

Providing
expert guidance and leverage to avoid the culture and talent mistakes that keep so many great strategies from becoming a reality

For
business executives and strategic HR leaders of fast growing performance-driven high tech, life sciences and professional services firms that differentiate through people

Who
are stretched thin and are facing a culture/talent inflection point that is putting current and future business execution at risk

Unlike
niche training and consulting organizations

Which
are focused on larger companies and are limited to focusing on their own narrow and proprietary solutions–and therefore unable to truly architect integrated solutions and deliver the best for the client in both the short and long term.

LSA Values

We believe that a company’s values are a critical component to creating and sustaining a high performance culture.

Our values represent the core beliefs that we collectively stand for.  They drive our behaviors and decisions.  At LSA we have five core values:

  1. We Do Not Take Ourselves Too Seriously.

    This means being open-minded, informal and easygoing, liking to laugh, being playful and having fun.  If we were a dog, we would be a retriever.

    People (we call them jerks) who do not live this value get in unconstructive arguments, become defensive and attack others personally.

  2. We Are Client-Centric and Make a Difference in Our Client’s Business.

    This means making a measurable impact on our client’s business, ensuring clients succeed positionally and professionally, helping clients with what they need, not just what they want and not chasing money, fame or ego.  If we were an online retailer, we’d be Zappos.

    People (we call them takers) who do not live this value sell “stuff” to clients without focusing on measurably impacting the client’s business.

  3. We Focus On the “Can Do.”

    This means being resourceful, taking the initiative, exploring possibilities and being tenacious.  If we were in a race, we would be in the Tough Mudder.

    People (we call them slackers) who do not live this value are too lazy to try figure it out on their own and let problems fester without effectively resolving them.

  4. We are Accountable and Take Responsibility.

    This means we do what we say we will do, we clarify and manage expectations as soon as possible and, whenever possible, we clean up our own messes.

    People (we call them troublemakers) who do not live this value have “gossipy hallway conversations” instead of 1×1 meetings to resolve issues, do not finish projects/tasks on time, fail to set or manage expectations early and often resort to pointing fingers or blaming others.

  5. We Strive to Build Something Special Together.

    This means we are co-owners of the company, not renters, with a deep sense of pride in what we are building, we go above and beyond, and we believe that when the company succeeds, we all succeed; and when the company sacrifices, we all sacrifice.  If we were a Bar, we’d be Cheers.

    People (we call them renters) who do not live this value put themselves above the team, do not give it their “all” and are just punching the clock and trying to get through the day.

Our Team

Helping clients to succeed.

Strategy, culture and talent experts passionate about doing great work, with amazing people that makes a difference.

Tristam Brown

Chairman & CEO

Tris is responsible for the overall strategic direction and management of the company and client services. He has over 25 years of consulting and management experience. Other than family, skiing, and mountain biking, Tris’ passion is creating and implementing impactful solutions for clients that align their culture and talent with their most important strategic initiatives.

Prior to joining LSA Global, he served as Vice President of Organizational Strategies at Proxicom, an e-business consulting and development company, where he ran Human Resources, Organizational Development, Recruiting, Training, and Internal Communications when the company grew from 50 employees to over 2,500 employees in three years and went public.

Previously he served as Chairman of the National Outward Bound Professional Committee and Director of Outward Bound Professional for the West Coast where he ran the corporate leadership training and consulting division for Fortune 1000 Corporations.

Prior to Outward Bound, Tris was a Manager for Andersen Consulting (now Accenture) and Arthur Andersen’s Business Consulting Practice. At Andersen, he focused on Strategic Planning, Business Process Re-engineering,  Change Management, and System Implementations for Fortune 1000 Corporations.

He is a frequent keynote speaker and earned a BS degree from the University of California at Berkeley in Finance and Marketing.  He is also the steward of our corporate value of “We are client-centric and make a difference in the client’s business” which is characterized by making a measurable impact on our client’s business, ensuring clients succeed positionally and professionally, helping the client with what they need, not just what they want and not chasing  money, fame or ego.

He currently serves on the Boards of ASTD Sales EnablementOutward Bound and AARM – Advertising Audit & Risk Management. Tris also raises money to fund cancer research through mountain bike racing with the Debshred Foundation. Tris is a volunteer National Ski Patrol at Squaw Valley/Alpine Meadows in Tahoe, CA and is Certified in Outdoor Emergency Care.

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Tristam Brown

Chairman & CEO

Tris is responsible for the overall strategic direction and management of the company and client services. He has over 20 years of consulting and management experience…

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Anne Slough

Vice President

Anne runs our Sales and Services practices and has a rich history of partnering with senior level executives in the development of their corporate strategies, sales, and service initiatives. She has an extensive background in helping organizations to develop business plans, diagnose operational gaps, and implement results-oriented sales and service cultures. Ms. Slough has both a breadth and depth of experience in establishing and growing high-performing teams.

Her experience spans from developing enterprise strategies, establishing recruiting and selection procedures, creating and implementing goal setting processes, feedback systems and coaching models, and implementing sales and service skills. She is particularly focused on linking these strategies and initiatives to measurable outcomes.

Anne is valued for her strong desire to get things done the right way.  She is also the steward of our corporate value of “We do not take ourselves too seriously” which is characterized by being open-minded, informal and easygoing while liking to laugh, be playful and have fun.

She has an expansive understanding of the complexities facing organizations today. Ms. Slough has worked with organizations of all sizes and industries, both in the United States and abroad. She is a frequently requested speaker at leading conferences and symposiums.

She holds a BA and MA from East Carolina University.

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Anne Slough

Anne Slough

Vice President

Anne runs our sales and services practices and partners with senior level executives to develop corporate sales and service strategies and initiatives. She has an extensive background in helping leading organizations…

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Sheila Ingraham-Russell

Vice President

Sheila runs our Management Practice and has helped hundreds of leading companies to significantly increase productivity and engagement through more effective management practices. She is responsible for driving client success in the areas of transitioning to management, managing teams, managing managers, talent management, and performance management.

Sheila has more than 20 years experience working with leading high tech, life sciences, and services clients to effectively design and implement management solutions ranging from single point solutions focused on a critical skill set to systemic management development initiatives that build performance across an entire organization at multiple management levels.

She is valued for her outstanding ability to build long-term relationships with clients who rely upon her to design the exact solution for their needs.  She is also the steward of our corporate value of “We are accountable and take responsibility” which is characterized by doing what we say we will do, clarifying and managing expectations as soon as possible and cleaning up after our own messes whenever possible.

Sheila holds BA in History/Political Science from San Jose State University, San Jose, California. She has also earned certifications in programs focused on management development, communications, and front line management skills.

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Sheila Ingraham-Russell

Vice President

Sheila runs our Management Practice and has helped hundreds of leading companies to significantly increase productivity and engagement through more effective management practices. She is responsible for driving…

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Sally Ewald

Chair Emeritus

Sally is the original founder of LSA Global. She has over 30 years experience in the learning industry, loves to make a difference at clients, and was previously affiliated with the Wilson Learning Agency Network where she received the “Associate of the Decade Award.” Prior to that, she managed operations and sales as City Manager for Western Airlines in Northern California.

Sally earned an MBA from Pepperdine University, an MA from Stanford University, a BA from University of Colorado, and holds California secondary teaching credentials. Sally recently received the “Emerging Leader Award” for thought leadership in the Learning and Development Industry from the Instructional Systems Association (ISA).

Full Page Bio

sally-ewald

Sally Ewald

Chair Emeritus

Sally is the original founder of LSA Global. She has over 30 years experience in the learning industry and loves to make a difference at clients…

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Laurie Mobilio

Sales & Marketing Support

Having been with LSA since its inception in a variety of roles including sales account manager, Laurie now provides customer, sales, marketing and research support to ensure that we stay at the forefront of our industry.  She is responsible for researching and composing industry articles, ensuring the consistency, accuracy, simplicity and brand alignment of key internal and external documentation and contributing as an integral member of the LSA team to help our clients to succceed.

Laurie is valued for her outstanding ability to ground the team in what matters most and for providing a consistent voice of reason during times of chaos.

She has a Bachelor of Arts (BA) degree in French Literature from Wellesley College and has co-authored a book on grand-parenting that is now in its second printing .

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Laurie-Mobilio-Headshot

Laurie Mobilio

Sales & Marketing Support

Having been with LSA since its inception in a variety of roles including sales account manager, Laurie now provides customer, sales, marketing and research support to ensure that we stay at the forefront…

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Our Guarantee

If we do not make an impact, you do not pay.
It is that simple.

We are fiercely devoted to the success of our clients and guarantee results. We stand behind our work.

Ask us about Pay for Performance options and how to move the metrics that you care most about.  Typical metrics that we move include:

Read more about getting aligned.

Download our 3x Alignment Whitepaper.

Download our 3x Organizational Alignment Research.

We partnered with LSA Global to help us invest in our people in the areas of performance coaching, diversity, and inclusion. They focused on helping us succeed and were very flexible in meeting our specific needs. LSA Global exceeded my expectations from a speed, quality, and value standpoint. I would recommend LSA Global to anyone looking for a true business partner.

Anita Luckinbill
Director, Human Resources

Skadden-large-gray

We have been able to utilize LSA’s extensive network of top-notch resources to leverage our investment in employee development. The result has been the cost effective and highly efficient delivery of quality educational and management training programs.

Steve Feller
Vice President, Human Resources

demandtec-large

On behalf of Roche and my staff I would like to sincerely thank you for your help with this. The English as a Second Language (ESL) assessment and coaching that you provided for our team was a great success.

Cam Greig
Associate Director

Roche

Our company engaged LSA to do a specialized “train the trainer” program, and the consultant’s performance outdid our exceptionally high standards for such a program. Very crucial to the success of this program was the work done upfront to discuss our needs and to interview key members of our organization so that the program specifically met our goals. Our facilitators continue to comment on the success of the program. Thanks also for the follow-up.

Frank Abbott
Chief Financial Officer

community-healthgroup-large

We engaged LSA to design and deliver a 6-month custom coaching program for a group of our key leaders. The focus of the program was to help a core group of senior leaders to leverage previous investments in management training, to ensure the engagement and retention of key employees, and to push critical strategic initiatives forward. Even with the high expectations of our senior people, LSA has completely exceeded our expectations. I would recommend them to anyone looking to create and implement a custom coaching methodology using proven tools to drive true change.

Ivan Fukumoto
Senior HR Manager - Staffing, Training, & Development

Logo - Gray - Xoma

LSA Global’s consultant brought a fresh perspective to our behavioral based interviewing strategy for two key executive positions we needed to fill, and their consultant helped us develop questions that produced a much deeper understanding of candidates’ capabilities. I am confident that the two new executives joining our organization have the right skills to add significant value. Throughout the process LSA was also very responsive in dealing with short lead time requests.

Because of the unique nature of our business, Excel is a core application in our accounting organization. After three attempts to find an Excel consultant who is capable of helping our finance team integrate advanced applications into our work processes we found LSA and Alex. He was not only an “Real” Excel expert but was masterful in helping us identify where to use Excel applications in our processes to increase our group’s efficiency.

SPO Partners & Co
Kim Silva, CFO

LSA exceeded all my expectations. We interviewed 7 potential training and consulting partners and selected LSA due to their expertise, flexibility, and breadth and depth of solutions. We were able to construct a management training course from the modules most appropriate to our needs, and are able to provide additional training from their well developed portfolio of experts. Our managers galvanized as a team throughout the session and are better prepared for the rigors of a competitive market.

Mitch Mandich
CEO

Edify

We selected LSA Global to help us with business writing skills development. LSA worked with us to clearly assess our team’s particular needs and challenges and designed a solution to address our exact needs. The program was a success and very beneficial for our team. I would highly recommend LSA Global to other companies. We will definitely go back to LSA for our additional training needs.

Fortune 500 Technology Company
Creative Director Marketing

LSA’s consultant designed and delivered a half-day team building solution for our recent conference. It included careful customization to integrate the design with our new mission and values. Everyone had fun and identified key issues with our teamwork. Altogether a great program!

Bob Ward
Director of HR

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What a refreshing change from the half-baked psycho-babble you normally get from “training” organizations. LSA gives you the assistance you need to define and reach your goal, and then they give you a results driven plan – not just a temporary fix. They are great to work with, and even more importantly, they “get it!”

David Fiano
Vice President Human Resources

sonycomputer-large

LSA provided top notch solutions right when and how we needed them. They exceeded my expectations from a speed, quality, and cost standpoint. I recommend them to anyone looking for a true business partner in the Learning and Development arena. The breadth and depth of their expertise has helped us hit tight deadlines across multiple projects.

Fortune 500 Financial Services Company
Director of Infrastructure & Technology

I have worked with other training companies and found it to be more of a seller/buyer relationship than one of matching the right expertise to our business issues. That’s what LSA does – ask the hard questions, listen, and understand our business needs. We receive the benefit of their expertise from assistance with personal development plans to enhancing team performance, to looking at enterprise-wide challenges. It’s all about helping our business succeed as we grow. Right now, LSA is providing great ideas, a fresh approach, and valuable guidance as we develop our management team and accelerate our client relationship management results.

Kristin Westland-Kaune
Director, Team Development

Logo - Gray - Tellme

Our relationship with LSA has been fantastic. We actually brag about their business value all the time. Their flexibility, focus, and ability to continuously deliver true results has been extremely refreshing and different than any other training outsourcing firm we have engaged.

Fortune 500 Financial Services Company
Senior Vice President Learning & Development

VNUS Medical has been very pleased with the effective management development programs that LSA Global has delivered for us over the last four years. The programs have been universally facilitated by experienced and best in class instructors. The knowledge gained by our management team has been put into practice very quickly. VNUS is very happy to be working in partnership with LSA because they consistently deliver excellent programs that receive exceptional feedback from our management team.

Cindee Van Vleck
Director Human Resources

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Avon’s success is dependent on strong relationships among our Customers, Representatives, Associates, and outside resources we hire to help us meet our business objectives. We were very pleased with the results from working with LSA Global to design and facilitate a custom program for our events management team. LSA demonstrated responsiveness, flexibility, and an innovative approach to working with us.

Deanna Rudnitsky
Senior Manager, HR Destiny Sales Region

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